There's no single, overarching failure I can point to, but rather, a growing list of missing features and aggravating issues that take their toll in the aggregate not a single fatal blow, but a thousand paper cuts. There are media features, to be sure, and games at the ready, but given a choice of all available handsets, few teens and tweens will thirst for BlackBerry's button-up aesthetic.īased entirely on taps and gestures, the OS takes a little time to get used to, and some front-end behaviors are odd, or inconvenient, or just plain don't make sense. Its spin on the virtual keyboard gives RIM plenty to boast about, its enhanced BlackBerry Messenger app is exactly as it should be, and the innovative BlackBerry Balance feature will be a certain type of business user's dream. With its richly designed graphical interface, BlackBerry 10 is a mobile OS for grown-ups. In many ways, RIM's hard work has paid off. On January 30, 2013, RIM (Research in Motion) announced that the company will officially be known as BlackBerry.